The Kids Aren’t Alright

Today’s children will be the first generation in our history to live a shorter life than their parents.

And the biggest culprit of this trend is childhood obesity.

According to a recent study by the Rudd Center children today are exposed to even more advertising for sugary drinks than ever before. Even after all of the child protection laws that were passed to help protect the marketing of these drinks to children under 12. 

As marketers we should be ashamed.

We should have a fiduciary duty to not bend the truth. When juice is sold as “real juice” yet there is less than 5% of “real juice” in the bottle that’s a problem.

That’s not marketing. That’s lying.